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Roadfly History


Roadfly was founded in 1997 with the purpose and intention of providing a resource for owners, buyers, sellers and enthusiasts of various makes and models of automobiles. Today, Roadfly is one of the largest online automotive resources, attracting more than 1.2 million unique visitors each month and generating more than 35-million page views each month. With more than 10-million pages of message forum posts, our user community is one of the largest in the world.


1997 - Roadfly began as three distinct sites: a BMW portal site, a Porsche portal site, and a BMW message board, affectionately known as "bimmer.org." The sites served as information repositories, and offered readers services such as: Events calendars, Links, Message Boards, News, and Resources.
bimmer.org, bmwcentral.com, porschezone.com BMW Central Porsche Zone Bimmer
August 2000 - Roadfly merged its three individual sites into a single venue. Enhancements were made to the site to improve navigation, user experience and performance. To this day, Roadfly remains one of the fastest performing web sites, despite devouring more than 1.5 terrabytes of bandwidth each month.
roadfly porsche zone bmw central
June 2001 - Roadfly received its first cosmetic overhaul, and along with the revised look came additional functionality by way of a classified sales system, search capabilities and new featured brands, including Jaguar and Lotus. As the site improved, so did traffic and membership.
mini bmw porsche lotus jaguar portal at Roadfly
September 2003 - Roadfly underwent another cosmetic improvement to help further improve the user experience. During this phase, the site was modified to give users easier, more direct access to Roadfly's magazine, vehicle reviews, buying guides and other resources. Featured and "spotlight" vehicles were given front page promotion. A second generation search engine was designed to provide faster, more accurate results. And in November of 2003... something needs to go here... car reviews, best classifieds, best image galleries

As Roadfly continues to grow, we're working hard to add new features, functionality and services for our readers and sponsors. We have a slew of new goodies ready to go, and are excited about what the future holds for everyone at Roadfly.


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