|ROADFLY ONLINE MEDIA KIT
Frequently Asked Questions
What is targeting, and is it available?
As an advertiser you will be able to select specific segments within Roadfly to more accurately display your marketing message, such as in our various brand and model specific forums, thereby increasing the percentage of clicks generated from your banner advertising campaigns.
What is a page view (Page Impression)?
A single viewing of a web page and the current measurement standard.
What is CPM?
CPM is an acronym for Cost Per Thousand page impressions, a pricing model based on the number of banner ad impressions shown.
What is CPC?
CPC is an acronym for Cost Per Click, a pricing model based on the number of clicks generated.
What is CTR?
CTR is an acronym for Click Through Rate, a percentage rate reflecting the amount of page impressions necessary to generate one click. An industry standard measurement to determine the effectiveness of online advertising campaigns.
What is sponsorship?
Sponsorship of specific content areas or forums allows an advertiser to display a persistent logo and or text message for a predetermined amount of time regardless of number of page impressions or clicks generated. Sponsorships are ideal for branding marketing strategies.