Back when Exxon gasoline was sold as Esso, they had a marketing slogan that sticks with me to this day – “Put a Tiger in Your Tank!” Perhaps General Motors was also thinking of this slogan when they signed superstar golfer Tiger Woods to be the spokesperson for GM’s Buick brand.
Tiger marketing Buicks? I know, [...]
Let’s get this out of the way right now. You may see the Buick LaCrosse (stripped-down versions, at least) populating your local rental-car outlet’s lot-but if you’re set thinking about the LaCrosse as a rental-car, you’d better change your perceptions of rental cars. This Buick-maybe for the first time-actually hits the targets set for it [...]
Continue reading: Detroit Builds a Lexus? Buick’s LaCrosse: Surprisingly Good
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