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Roadfly Magazine
Issue Eleven
Table of Contents

Past Issues Index
Roadfly Magazine
Aston Martin at Detroit Auto Show
Issue Eleven
March 30, 2004
Live, From Detroit, It's the 2004 NAIAS!
Detroit Auto Show Awards
Keeping things in Balance
60 Seconds with Henrik Fisker
Windshield Dyno: The Beltronics GX2
Nissan Altima Facelift
WORK Wheels Introduction
Cadillac Merchandise
Not The Record To Be Proud Of
Open Wheel Racing in the USA: Big Changes
Bear Market in the Auto Business?
Coming Next Issue
NYC Auto Show

Cadillac Style, continued.

Cadillac Branded: Women's Skagen Watches

Cadillac Merchandise: Nambre Vases & Wine Servers

This is not the first time the venerable American luxury car has had its image placed on merchandise and offered to its customers through a catalog. However, the items that carried the Cadlliac logo in the past, mainly apparel and a few office items, were a far cry from the new catalog's offerings. The new items will be much different from what was formerly offered through the catalogs, said O'Callaghan. "These [products] are a little more expensive,"

The merchandise is being offered in a 54-page catalog that has already started shipping to some Cadillac owners. There were 25,000 catalogs sent out in the last quarter of 2003, and Cadillac will ship out 30,000 more catalogs during each quarter of 2004.

Advertisements will also appear in "Vision," the magazine for Cadillac owners.

Some dealerships have boutiques already set up to handle merchandise associated with their respective car lines. Ed Williamson, who owns Cadillac-Hummer in Miami, moves about $40,000 worth of Hummer and Cadillac merchandise out of his dealership every month. Williamson said he will not carry bigger-ticket items, such as leather goods, golf clubs or housewares in his dealership. He's tried that in the past, but it doesn't work, he said, not in his market.
"What's going to sell (in my boutique) are the toys, the soft goods, such as apparel and the automotive accessories," he said.

Cadillac owners can purchase merchandise by calling 1-888-200-7197 or on-line at
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