60 Seconds with Henrik Fisker Ford Design Director

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Roadfly Magazine

•	Issue Eleven Table of Contents

•	Past Issues Index Roadfly Magazine

Issue Eleven
March 30, 2004


•	Live, From Detroit, It's the 2004 NAIAS!
•	Detroit Auto Show Awards
•	Keeping things in Balance
•	60 Seconds with Henrik Fisker

•	Windshield Dyno: The Beltronics GX2
•	Nissan Altima Facelift
•	WORK Wheels Introduction

•	Cadillac Merchandise
•	Not The Record To Be Proud Of
•	Open Wheel Racing in the USA: Big Changes
•	Bear Market in the Auto Business?

Coming Next Issue

•	NYC Auto Show

60 Seconds with Henrik Fisker

By Steve Litscher
Editor-in-Chief

(Thursday, Jan. 15, 2004 12:10 PM EST)

Henrik Fisker has been with Ford Motor Company since 2001, where he serves as Design Director for Aston Martin, and the Director of California Advanced Product Creation (a Ford division). His creations are loved and admired by many, as he has an extremely talented eye for design. We caught up with him and asked him for his thoughts on the Detroit Auto Show and automotive design.

Roadfly: What was your impression of this year's Detroit Auto Show?

Henrik Fisker: I think it was one of the best auto shows I've ever seen. In general, there was a lot of product, a lot of fantastic cars, and a great mix between production cars and exciting concept cars. I also got a feeling of a general optimism at the show, specifically with the American car companies, specifically Ford, GM and DaimlerChrylser (even though DaimlerChrylser is now technically only 'half-American'). There was a definite sense of optimism and enthusiasm.

R: Was there anything at the show that really caught your eye?

HF: Yes - I think the Mustang really caught my eye. The fact that you can get a 300-horsepower V8 Mustang for less than $20,000 really says the American car company is back and they're doing what they do best - delivering excitement the money.

R: Were there any trends that you detected at the show? Anything that might hint of things to come?

HF: I definitely think there's a trend of bringing beauty back into cars. I also think there was a second trend that hinted at a return of 'back to basics,' and I think you saw this with the Mustang, the Cobra concept, the Pontiac Solstice and the Dodge SlingShot -- cars that had emotional designs yet were meant to deliver a pure fun sense of attitiude. I think the back-to-basics approach may be a function of us almost exhausting how much new technology we can pack into a car and still make it practical and usable for most consumers.

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