Top of the Line

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Roadfly Magazine

•	Issue 13 Table of Contents

•	Past Issues Index Roadfly Magazine

Issue Thirteen
August 3, 2004


•	Hybrid Vehicles: Sales on the Rise
•	Summer BBQ Guide
•	The Dells Auto Museum
•	Hot Lap: Top of the Line

•	2004 Mazda6
•	2004 Nissan Maxima SE

Coming Next Issue

•	Chrysler 300C
•	iPod FM Tuners
•	Helmet Review

Top of The Line:
Top-notch products, people and service

By Steve Litscher
Editor-in-Chief

(Wednesday, May 6, 2004 7:15 PM EST)

For more info see:
Top of The Line

You could easily drive through the sleepy little town of Bonanza, Arkansas, blink and miss the metal building that serves as home base to one of the country's permiere suppliers of detailing products.

"We like it here," says Irene Bernardo, owner of Top Of The Line Detailing. Irene has an infectous laugh, a sharp wit, a kind heart and a passion for detailing - she knows her stuff, as does her staff. "It's so fun to find a cool new product and introduce it to people," says Irene as she leads me through her expanding facility.

"The business started as a result of us [her and her husband, John] detailing some concours vehicles. We had been detailing our cars for some time, but didn't realize how big the industry was until we detailed a high-end BMW M5 for a concours event at Octoberfest," says Irene. "Once we realized what was out there, and recognized the demand for the products, we began to sell products from a tent at car shows across the country. Our detailing service and product sales started to grow, and things got real busy," she says.

Before she knew it, Irene had quite an arsenal of products at her disposal, including the Cyclo polisher. "The Cyclo was our first entry into the professional detailing world," she says as she picks up a shiny, new Cyclo random orbital polisher. "We're now the largest distributor for the Cyclo in the United States."

But Irene and her crew haven't forgotten about the enthusiast level detailer - they have plenty of boutique products, tools and equpiment that's certain to satisfy everyone's needs. "We love working with professional detailers, and we love to help the ordinary weekend detailer," Irene says as the phones continue to ring relentlessly in the background. I ask her if today is typical of how many orders they receive each day. "Oh yeah," she says smiling, "We stay plenty of busy - have you seen our new Web site?"

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