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Roadfly Magazine
Issue Two
Table of Contents

Past Issues Index
Roadfly Magazine
Issue Two
Nov. 25, 2002
• Classic Motoring
Porsche Cayenne
AutoSharp Pen
Coming Next Issue
• Volkswagen GTI 337
• Top Ten Gifts
• Holiday Getaways

Classic Motoring Accessories: Detailers Paradise, continued.
Car Detailing supplies

Eimann Fabrik Auto Detailing Cleaners

Microfiber Towel

I got started in the detailing supply business after I sold my two audio/video stores in 1988. We opened up a shop in Tampa and focused on retail sales of high-end detailing products. The business grew quickly, so I started trying to stock everything that I could think of, and as a result, we began to attract car dealerships as clients - our focus shifted from retail to wholesale/distribution.

After about a year, our wholesale business was doing much better than our retail business, so we actually closed the retail portion and concentrated on the wholesale distribution of car care products. After about 3-4 years we started a national catalog, and about another 3-4 years later along came this new media called "the Internet".

R: How long have you been on the web?

TF: We've only been on the web for perhaps two years - but since we started on the web, it was magic - our business increased five-fold; it was unbelievable. As I said earlier, we quickly outgrew our current warehouse and are hoping to find a larger location.

R: Am I correct in the assumption that CMA is the manufacturer for BlackFire, Eimann Fabrik, Pinnacle and Sonus products? What drove you to create your own wax products, and how did you get started with the process?

TF: I have a great job. I get to play with the chemistry and techniques that are involved with manufacturing detailing products - I'm not a chemist, so it's incredible to see and learn about all of the complexity that is involved with creating products.

We got our start as a manufacturer because so many people were asking us for "something better" - so we hired a research chemist and I naively told him that I wanted to make a better car wash shampoo. I thought it would be something very simple, but it turned out to be incredibly complex and expensive.

Pinnacle products came out around 1993, when people were still asking us for something better - as I stated earlier, I hired a research chemist - actually, I hired a skin care chemist, and told him that I wanted to treat the car as a 'metal skin' - not as a painted piece of metal. What I learned was that anytime you work with car care products, you're constantly balancing the 'pros' and 'cons'; it's a constant tradeoff between usability and durability.

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