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Roadfly Magazine
Issue Four
Table of Contents

Past Issues Index
Roadfly Magazine
click to enlarge
Issue Four
Jan. 6, 2003
LA Auto Show
LA Auto Show Photo Gallery
Mission MINI

Porsche Cayenne Introduction
Maybach Introduction
2003 Jaguar S-Type Road Test
Coming Next Issue
Detroit Auto Show
Nav-TV Interview
Bose Headphones

2003 LA Auto Show: Manufacturers Show Their Hand, continued

Los Angeles Auto Show Pictures

Maybach Launch Pics from LA Auto Show

Hundreds of photos
LA Auto Show
Photo Gallery

At around 3:30pm, BMW unveiled its two feature cars - the 2003 BMW 330i HP Sport, and the 2003 BMW Alpina Roadster. The MINI display was situated near the BMW display, and we found ourselves chatting with Andrew Cutler (of MINI USA) about all things automotive.

The Audi booth was situated halfway between the BMW display and the Maybach display. We stopped in for a few minutes, but learned Audi wouldn't be unveiling its two covered vehicles until Friday. So, we moseyed on over to the Maybach display, where a group of about one hundred people were waiting for Maybach to unveil the 2004 Maybach 57.

We grabbed a seat and watched as the folks from Maybach pulled the cover from a two-toned Emerald Green Maybach 57. A classy touch was the invitation for us to join them for a glass of Cristal champagne and toast to a prosperous 2003. We had a chance to sit in and play with the Maybach 57, which was, in a word - incredible.

No sooner had we finished our Cristal than we noticed a stir coming from the Aston Martin display. We rushed over to the packed venue just as the gorgeous DB AR1 was being uncovered. A small party ensued, but we were busy running (literally) to the Lotus display - we wanted to catch a glimpse of the Elise before time ran out.

While we were admiring the Lotus Elise, we were approached by Arnold Johnson - CEO of Lotus Cars USA, Inc. He's very much a car enthusiast, and we had a great time discussing Lotus cars with him. Despite our best efforts, he wouldn't share with us any information about possible power plants for the Elise. He said only, "we know what's going to go in to it, but we can't announce it for another few months."



And with that, day one came to a close. True enthusiasts that we are, however, we managed to sneak in to the Porsche display area to snap a few pictures of the Cayenne while still under wraps. The good folks at Porsche Cars North America were very friendly and accommodating, despite the fact the auto show had ended some 20 minutes prior to our requests for pictures.

Day two would prove to be even more hectic than the first, thanks in part to a larger crowd of media personnel and our late arrival due to our quest to get the world's first pictures of the Cayenne (covered) published for our fellow Roadfly enthusiasts.

Let's just say that our internet connection from the hotel was less than optimal, and seemed to fail (repeatedly) just seconds before we could finish our uploads. We made it to the show about 3 hours late, and just caught the tail end of Jaguar's unveiling of the 2004 XJ.

Pontiac pulled the cover from its 2004 GTO just after the 2004 Jaguar XJ was shown, and moments later, Audi unveiled the all-new 2004 A8. Again, we missed these events as we were determined to get front row seats for the Cayenne debut. We ran to the Porsche display and waited outside the closed Cayenne room. Read about the 2003 Porsche Cayenne debut here.


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