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Coming Next Issue
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Bentley Arnage R |
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Cayenne School |
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Daytona 500 |
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Bose Headphones |
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Electrodyne |
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And with that, we realized that our flights would be leaving in less than a few hours, so we called it a day. Somewhat frustrated we consoled ourselves by stopping at the local brew pub for a burger and beverage.
The show made quite an impression on us, as well it should have - figures from the NAIAS media office were staggering. Have a look at what goes in to putting on the Detroit NAIAS:
- Fourteen semi-trailers are required to carry the 75,000-plus yards of carpet used for the exhibits and aisles at the NAIAS. If the carpet was made into a two foot-wide runner, it would be 66 miles long. With the average home using 125 yards, the carpet used at the NAIAS would cover the equivalent of 600 homes.
- Auto show exhibits, theatrical lighting and sound equipment will use enough electricity to power a 360-home subdivision for six months.
- Equipment needed to set up the show includes over 1,000 semi-trucks, 14 million pounds of freight, 75 forklifts, 18 45-foot booms, 20 scissor lifts, and 12 miles of electric wires.
- In the 10 weeks it takes to prepare the NAIAS for the media and public, more than 1,500 carpenters, stagehands, electricians, Teamsters, riggers and ironworkers will be employed full time (12-14 hour days; some double shifts) until the job is done. (Times have changed, so has the show - 16 years ago the "Detroit Auto Show" could be built in four days.)
- It takes many other personnel to prepare the auto show including: 200 janitorial workers, 500-700 catering personnel, 65 vehicle polishers, 135 car porters, 87 full-time Cobo Center staff members and 20 additional part-time Cobo Center staff members.
- The total value of the exhibits in the NAIAS is in excess of $200 million, excluding the value of the more than 700 vehicles in those exhibits. And the exhibits continue to go skyward: More than 20 two-level exhibits will be featured at the 2003 NAIAS.
- Including the double and triple decker displays, the NAIAS 2003 will cover more than a million square feet of exhibit space.
** ALL FIGURES TAKEN FROM 2003 NAIAS PRESS RELEASE **
On our return trip to the airport, we reflected on the show and the events of the weekend. We vowed to make it to next year's media days so that we wouldn't have to battle the large crowds of car enthusiasts. We talked about the great vehicles from Aston Martin, Bentley, BMW, Dodge, Ford, GM, Infiniti, Lexus, Maserati, Mercedes and Porsche. We even discussed the Hummer booth and how incredible it was, despite not having a "new release" on the calendar this year.
The North American International Auto Show in Detroit is perhaps the Super Bowl of the auto industry, and is a show that you certainly shouldn't miss. But, if you're coming from out of town, be sure to schedule at least two days for the show, and keep the phone numbers for your massage therapist and psychologist on speed dial - you'll need them when you get home.
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