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Issue Six
March 22, 2003
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Porsche Cayenne Driving Experience
By Steve Litscher

(Thursday, March 20, 2003 5:20 PM EST)

Porsche Cayenne

Porsche Cayenne

Porsche Cayenne

Porsche Cayenne

Porsche Cayenne

Porsche Cayenne

For more information you may reach Howard Winslow at Porsche of Arlington, Virginia

(703) 684-6660

email: howardw@

VIENNA, VA - Before a new model vehicle ever hits the show room floor, many key events have to take place - many of which happen behind the scenes and completely unbeknownst to the consumer. Ever wondered why your salesperson knows so much about how the vehicle you're interested in handles rocky terrain? Ever been curious as to how your salesperson knows what it's like to drive a vehicle like the one you're interested in at speeds in excess of 100mph?

With Porsche's launch of the 2003 Cayenne, consumers are certain to ask all kinds of questions. Porsche Cars North America (PCNA) wanted to make certain their sales staff could answer as many questions as possible, so they set-up a special "Drivers Experience" event for dealership personnel to attend.

Held at the recently completed and ultra-modern Barber Motorsports Park, located just outside of Birmingham, Alabama, PCNA invited dealership staff from around the nation to attend a two-day event in which the Cayenne's capabilities were showcased. We were fortunate to catch up with Howard Winslow, sales manager from Porsche of Arlington, and spent some time talking with him about the Porsche Cayenne Driving Experience.

"Off-road, the Cayenne is as capable as any sports utility vehicle, including long time off-road legends like Land Rover," says Winslow, "And on the track, well, it's nearly as capable as any car, including the 911."

Howard spent approximately two days at the Barber Motorsports Park putting the Cayenne through its paces, learning the ins and outs of the vehicle, while following road racing legend, Hurley Haywood around the 2.3 mile FIA/FIM-approved racetrack.

"We'd be behind Hurley, who was in a 911, and they'd tell us to just follow him around the course - same speed, same lines, same braking. It was amazing to drive a 5,000lb Cayenne at 3,200lb 911 speeds. It was absolutely mind boggling, the truck just followed him wherever he went."

According to Winslow, the Cayenne doesn't give the driver any indication of its massive size while operating at speed. He commented that the vehicle was very nimble, cornered very flat, and was a great vehicle on the track. He commented that the only time he was reminded he was driving a "truck" was when he'd hit the accelerator. "The turbo is fast - way fast, but the S, while it's no slouch, reminds you that you're driving a truck," he commented.

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